NATURE THEATRE

About The Entry

The pop-up shop's thematic concept is "A Tribute to Authenticity," with the brand striving to manifest transparency and openness about itself to make shoppers feel at ease in the space. Consistent with the MARIE DALGAR Natural Theatre collection, the designers opted to use bamboo as the primary material. The bamboo sections were boldly cut to leave them open to the outside, clearly and honestly revealing their natural texture and grain patterns to consumers, creating a relaxing environment that encourages exploration and sensory awakening.

The entire space is divided into three sections, each devoted to promoting a sense of relaxation and trueness. The first section is dimly lit and features an empty table in the centre, creating a serene and calming atmosphere akin to an auditorium. The second section includes a dresser where customers can try out products and learn about the formulas from a makeup artist, fostering a more relaxed shopping experience. The third section boasts sofas, small tables, and other furniture to enable weary customers to take a break and further relax, thus renewing their energy.