London Design Interview

Here at London Design Awards, we celebrate different views, opinions, suggestions, and openness in moving towards success. Thus, let’s take a closer look at the interviews from our worldwide winners and get inspired by their success today!

London Design Awards interviewee - Qi Zhen

Designer, China


Qi Zhen approaches interior design as a discipline where beauty is supported by rigorous technical planning, from environmental systems to human-centred considerations. Through car...

London Design Awards interviewee - Lu Zhenfeng

P&H Interior Design, China


Lu Zhenfeng leads P&H Interior Design with a commitment to creating sophisticated residential spaces that combine understated elegance with purposeful design. Drawing on years of e...

London Design Awards interviewee - Xinran Ma

Hoerr Schaudt Landscape Architects, United States


Landscape designer Xinran Ma combines ecological thinking with cultural narratives to shape landscapes that are both resilient and engaging. Inspired by a lifelong connection to na...

London Design Awards interviewee - Karin Yokoi

Re:ADY B, Japan


As the creative force behind Re:ADY B, Karin Yokoi reimagines traditional Japanese textiles into modern accessories while preserving their cultural significance. Her experience acr...

London Design Awards interviewee - Yingxiao Chen & Tian Zhou

Designers & Artist, China


Yingxiao Chen and Tian Zhou are the creative duo behind Faultline Pavilion, an interdisciplinary collaboration that brings together architecture, art, and spatial storytelling. Thr...

London Design Awards interviewee - Natalie Li

NATO STUDIO & NT GOMETA, China


With over 18 years in the creative industry, Toto Gong has built a career spanning Guangdong Advertising Group, McCann Worldgroup, Saatchi & Saatchi, and now NATO STUDIO as Co-Foun...

London Design Awards interviewee - Haejung Choi

Graphic Designer, United States


Haejung Choi is a New York-based graphic designer and creative director specialising in branding, brand strategy, editorial, and digital design. Guided by a deep appreciation for t...

London Design Awards interviewee - Ruijie Xu

Architectural Designer, United States


As an architectural designer and Associate at HKS, Ruijie Xu focuses on sports, entertainment, and civic projects that shape meaningful public experiences. Guided by a belief that ...

London Design Awards interviewee - Paulo Duarte Gomes de Senna Fernandes

Fashion Designer, Macau SAR


Paulo Duarte Gomes de Senna Fernandes explores the intersection of Haute Couture techniques and cultural storytelling through fashion. His designs reflect a commitment to precision...

London Design Awards interviewee - Rafael Castro

Castro Architects, Brazil


Rafael Castro is an architect and co-founder of Castro Architects, where contemporary architecture is shaped through the integration of biomimicry, engineering, and human-centred d...

London Design Awards interviewee -  Zhenhua Chen

Industrial Designer, United States


As the founder of Built by Zhen, Zhenhua Chen approaches industrial design through careful observation, creating objects that are both functional and quietly expressive. Guided by ...

London Design Awards interviewee - Guan-Cheng Liu

Shihtuo Design, Taiwan


Guan-Cheng Liu is the co-founder of Shih Tuo Design, where he creates interiors that strengthen the relationship between space and everyday life. Guided by a keen sensitivity to li...

London Design Awards interviewee - Gawon Lee

Graphic Designer, United States


Gawon Lee is a Virginia-based graphic designer whose practice spans social media campaigns, information design, and visual storytelling. Guided by research and thoughtful problem-s...

London Design Awards interviewee - Dong Yi-Liang

Naked Project Interior Design, Taiwan


Wen Yi-Jou and Dong Yi-Liang, co-founders of Naked Project Interior Design, approach design as a disciplined practice shaped by real-world constraints and human experience. Their w...

London Design Awards interviewee - Eunjin Hong

Product Designer, United States


Eunjin Hong is a San Francisco-based product designer who combines visual communication and design engineering to create scalable, human-centred digital experiences. Inspired by gr...

London Design Awards interviewee - Yizhen Chen

Product Designer, United States


Yizhen Chen specialises in designing enterprise products that simplify information management and support better digital workflows. With a strong foundation in human-centred design...

London Design Awards interviewee - Jing Yang

Toy Designer, China


Jing Yang is a toy designer dedicated to creating early childhood products that encourage learning, emotional growth, and meaningful parent-child interaction. She believes great de...

London Design Awards interviewee - Misuzu and Kouji Miyazono

JAZZ & TEA, Japan


Through JAZZ & TEA, Misuzu and Kouji Miyazono transform tea into a multisensory language that connects music, memory, and emotion. Combining tea composition, photography, and visua...

London Design Awards interviewee - Gokhan Avcioglu

GAD Architecture, Turkey


Architect Gokhan Avcioglu has spent more than four decades shaping projects that range from individual buildings to large-scale urban developments. Rooted in a lifelong fascination...

London Design Awards interviewee - Yizhou Jiang

Transportation Designer, United States


As a transportation designer based in Southern California, Yizhou Jiang approaches design through the lens of everyday human experiences and the systems that shape them. By studyin...

London Design Awards interviewee - Olia and Alina Chupakhina

Hugglebit, Serbia


Olia and Alina Chupakhina are twin sisters combining UI design and development to create work rooted in lived experience and empathy. Their process evolved through rapid experiment...

London Design Awards interviewee - Yen Min-Shen & Huang Jia-Le

Hand Design Co., Taiwan


At Hand Design Co., Landscape Designer Yen Min-Shen and Interior Designer Huang Jia-Le shape spaces that balance functionality with warmth, creating environments that feel both pra...

London Design Awards interviewee - Po Jui Huang and Ching-Ho Hsiao

Divine Arts Cultural & Creative Co., Ltd., Taiwan


Rooted in a strong appreciation for traditional culture and folk beliefs, Po Jui Huang and Ching-Ho Hsiao approach design as both preservation and innovation. Their work balances c...

London Design Awards interviewee - Nick Jones and Catherine Gwynne

2G Design and Build, United Kingdom


At 2G Design and Build, co-founders Nick Jones and Catherine Gwynne view design as a balance between technical mastery and human connection. Their integrated approach combines arch...