Shimen Dam Brand Concept Identity Plan

In Taoyuan, Taiwan,

In the 53rd year of the Republic of China,

The Shimen Dam was built,

It used to be the largest reservoir in the Far East.

However, the domineering momentum of the past,

In recent years, due to many problems such as old facilities in

scenic area and outage of shopping streets,

fewer tourists,

Therefore, in order to make the Shimen Dam with

wonderful scenery and easy to relax,

Restore the past scenery,

Create a new identification system for this purpose.

The brand-new main logo is based on the image

of the water retaining gate of the main dam of Shimen,

Strongly represent the characteristic structural design of the Shimen Dam;

With the Chinese characters stone and door,

directly merged into the image of Shimen main dam,

It symbolizes the calm momentum of the Shihmen Dam

overlooking the Taoyuan area;

Color selection Chinese traditional color chips: Colored Glaze, Plant Soot,

The colored glaze symbolizes coming to the Shimen Dam Scenic Area,

Can bring luck, freshness, tranquility and comfort to tourists;

Plant Soot symbolizes Shimen Dam, which has a history of 60 years.

Just like the bottom of a pot boiled with hundreds of herbs,

Like the Plant Soot formed, it is mild and curative.

It symbolizes a good place for tourists to relax, release pressure

and heal their mood when they come to the scenic area.