London Design Gold

2024

A Wood

Entrant Company

Beijing University of Technology

Category

Product Design - Baby, Kids & Children Products

Client's Name

Chuhong Wang

Country / Region

China

Organizing toy storage for children is a tricky task, but currently most solutions are designed for adults.For children aged 3-6, timely satisfaction is crucial. The game dominates their world, so A Wood will organize it into the final stage of the game.We believe that children should not be prevented from exploring the external world, but rather need to create spatial game scenes based on their interests. A wood allows children to continuously explore and experience the space during the storage process, allowing them to learn how to store through games.We convert the perception that "tidying is boring"with modular design and woodsy colors. , turning it into a playful forest adventure with modular design and woodsy colors,turning it into a playful forest adventure.In A Wood, toy elves are precious residents, bringing them home is a delightful adventure!A Wood includes partitions, branches, and drawers for various toys. Children can link multiple A Woods to make a forest or use them separately for an immersive gaming experience.

A Wood's design is modular, simple, safe, and fun, allowing children to adjust partition height and connect A Woods with magnets. They can link multiple A Woods to create a forest or use them individually, creating immersive play spaces.

When children no longer use the product, adults can disassemble the toys for easy storage. Additionally, Awood's backside is equipped with a whiteboard for children to freely draw their imaginations of the forest.

In terms of materials, A Wood uses bamboo-plastic composite, an eco-friendly material. The surface is coated with water-based paint, meeting safety requirements for children's products.

Credits

Beijing University of Technology
Chuhong Wang
Beijing University of Technology
JunShuo Li
Tsinghua University
Fei Deng
Beijing Institute of Graphic Communication
ZiMo Zhang
Luxun Academy of Fine Arts
XinTong Liu
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