Cheesesteak & Brew

The designer adopts an American graffiti style, aiming to create a young, energetic and fun dining experience, and to create a brand image design for the American sandwich shop. The American graffiti style, with its characteristics of freedom, boldness and creativity, perfectly fits the brand positioning of the project. This style not only attracts young consumers, but also conveys the vitality and innovation of the brand. The designer cleverly integrated two food characters -- a hot dog and a beer glass - into the brand image through cartoon style illustrations. The hot dog character symbolizes the signature sandwich in the store, while the beer mug represents the drinks provided in the store. Not only does it increase the fun of the brand, but it also makes the brand image more vivid and easy to remember. The designer uses vivid contrasting colors in color application, such as brown hot dog body, blue eyes, red mouth, as well as white beer glasses and light yellow beer. These colors make the picture more colorful, also quickly attract the attention of consumers. At the same time, the yellow font "CHEESESTEAK&BREWS" forms a sharp contrast with a dark background, further highlighting the brand name. The designer successfully injected emotional elements into the brand through the cute cartoon characters of hot dogs and beer cups. The character looks relaxed and cheerful, as if inviting consumers to enjoy delicious food and happy moments together. This emotional connection helps to enhance consumer identification and loyalty to the brand. From the storefront to the menu and packaging, the designer has maintained a consistent American graffiti style. This consistency strengthens the overall image of the brand, and allows consumers to always feel the unique charm of the brand during the dining process. The American graffiti style brand image design also conveys the brand's attitude towards pursuing freedom, creativity and enjoying life. This value system complements the relaxed and enjoyable dining experience provided by American sandwich shops, further deepening consumer awareness and identification with the brand.