London Design Silver

2024

9+MT Branding-Shine for Glory

Entrant Company

GuiZhou MT Branding Business Management (Group) Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

This Chinese Baijiu bottle design draws inspiration from the symbolism of medals of honour and shining diamonds, showcasing the brand's commitment to excellence and its rich heritage of skilled craftsmanship. It features a sophisticated multi-faceted cutting technique that creates a captivating visual resemblance to diamonds, integrating elements reminiscent of the medal of honour to reflect the brand's profound historical legacy and extraordinary accomplishments. The cap's design combines regal and diamond-inspired elements, presenting a distinguished and refined aesthetic that accentuates the overall packaging's premium qualities and commemorative significance, conveying the product's rarity and the brand's aspiration to reach new pinnacles. Furthermore, while embracing the elegance of traditional porcelain, the bottle's shape has been meticulously adjusted to adhere to the golden ratio and contemporized to ensure visual coherence while improving the handling experience.



In terms of colour selection, the packaging embodies the natural hue of blue obsidian, evoking an understated and opulent ambience with its deep blue and dark lustre. This lends the packaging a distinctive sophistication and dynamic allure. Additionally, owing to its exquisite appearance, the bottle can also function as a vase, expanding its utility while promoting resource efficiency in line with modern environmental principles.

Credits

Heng Zhang
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