London Design Gold

2024

2024 Taoyuan Minnan Festival-Yi-Ge Parade

Entrant Company

Department of Cultural Affairs, Taoyuan

Category

Conceptual Design - Exhibition & Events

Client's Name

Country / Region

Taiwan

The Department of Cultural Affairs, Taoyuan first adopted the theme of the Yi-Ge parade in 2014 as one of the highlights of the Taoyuan Minnan Cultural Festival, reviving the long-lost traditional culture. This year, forty teams, including local communities, associations, schools, and temples, joined the folklore floats parade and constructed a Minnan-style carnival unique to Taoyuan.

Yi-Ge: Storytelling & Moving Epic

Yi-Ge Parade in Taoyuan restores the traditional rickshaw performance as the core and lets the public understand the traditional Yi-Ge in a fun way, unlike other large-scale electric Yi-Ge. The theme of 2024 was a combination of local culture, nature, characteristic products, the Chinese zodiac, auspiciousness, and deities. At the same time, there were a series of ethnic themes throughout Taoyuan's development, ranging from Indigenous, Minnan, and Hakka, to new immigrants like Korean, Thai, and Indonesian imagery. These teams incorporated local stories and walked on the streets as if they were "moving epics", telling the history of Taoyuan development. Yi-Ge is more than a tradition; it is a piece of work that can tell a story, allowing more people to discover the beauty of cross-ethnic cultures.

Everyone is an Artist

The parade integrates the efforts of all the people in the team. The sense of fulfillment and enthusiasm makes the participants willing to continue to support this event, and also conveys the idea that "not only artists can create art". Even the general public can come up with unexpected designs if they utilize their creativity and imagination. In the cultural event, everyone became an artist, from the making of the art corners to the parade performance.

In addition, two styles of 3D digital folk-art collections were introduced to attract more young people to participate in the festival for the first time, making the cultural event more fun through innovative technologies. Participants gave positive feedback on the event and felt that the event had improved year after year. The Minnan culture and the art of Yi-Ge in Taoyuan continue to be recognized internationally.

More Gold Winners
Conceptual
2024
London Design Awards - Responsive Vision: Getulio Alviani
ALIEN Art Centre

Entrant Company

ALIEN Art, YUIMOM GROUP

Category

Conceptual Design - Exhibition & Events

Product
2024
London Design Awards - Hush Guard
University of the Arts London (UAL)

Entrant Company

Amandine Mondion

Category

Product Design - Digital & Electronic Devices

Product
2024
London Design Awards - YU Series-Cyclone Needle Distribution Tool
Bomber Coffee Equipment Manufacturing (Zhongshan) Co., Ltd.

Entrant Company

Bomber Coffee Equipment Manufacturing (Zhongshan) Co., Ltd.

Category

Product Design - Hobby & Leisure

Product
2024
London Design Awards - Hezhen X01 Flagship Series

Entrant Company

Yangjiang Xinzuo

Category

Product Design - Bakeware, Tableware, Drinkware & Cookware