London Design Gold

2024

LITTLE DREAM GARDEN body care series

Entrant Company

Qingsong Li

Category

Packaging Design - Beauty & Personal Care

Client's Name

Little Dream Garden

Country / Region

China

The packaging of the LITTLE DREAM GARDEN body care series, with its minimalist aesthetic design and bright, warm, and lively colours, is not just visually appealing but also in tune with the latest modern aesthetic trends, further fostering a sense of intimacy between the brand and consumers. The packaging elegantly integrates the fragrance elements of the products, conveying their natural and pure qualities, evoking gentle care and natural nourishment for the skin. Additionally, the design carefully considers user experience, including single-use quantity, frequency of use, and accessibility, enhancing the packaging's practicality and convenience.

The body lotion is presented in a transparent bottle with a sleek cylindrical design, allowing users to directly view the lotion containing VC golden beans. This enhances product transparency and fosters user trust. The pump head design is not just user-friendly but also effectively isolates the product from the air and prevents oxidation of key ingredients such as niacinamide. This thoughtful design ensures the inner product's optimal activity and effectiveness throughout its lifespan.

As for the peeling gel and hair removal cream, the three-section tubes are packaged in pink with clear or silver colours, complementing the rose scent of the products and creating a romantic and gentle ambience while emphasizing their gentle nature. The transparent section lets users easily monitor the product's remaining amount, enhancing user-friendliness. The flip-up lid design further simplifies the opening, enhancing convenience.

The scrub container also comes in a tube with a flip-up lid. Its orange-pink colour complements the fresh citrus scent of the product, lending it a vibrant and warm feel.

The brand's use of recyclable materials such as PET demonstrates its commitment to incorporating eco-friendly concepts into the design, inspiring user resonance and promoting a sustainable lifestyle.

Credits

Designer
Qingsong Li
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