London Design Silver

2024

Ocean 14

Entrant Company

OCEAN 14 TEAM

Category

Service Design - Service Design / Other__

Client's Name

Country / Region

United Kingdom

Ocean 14 is an innovative project developed as an extension of the Ocean 31 initiative, inspired by the United Nations' Sustainable Development Goal (SDG) 14: Life Below Water. The project's core mission is to promote ocean literacy and enhance public engagement with marine ecosystems, aligning with broader environmental and educational goals.



Taking the aging infrastructure of the Beijing Aquarium as a case study, Ocean 14 seeks to revitalize the aquarium experience through a comprehensive redesign of its service system. The focus is on tactile perception, interactive engagement, and realistic simulation, aiming to create a more immersive and educational environment for visitors. This new system incorporates role-playing elements, allowing participants to take on different characters within marine ecosystems, thus fostering a deeper connection and understanding of the underwater world.



To support this immersive experience, the project also involves the development of hardware devices that enhance physical interaction within the aquarium. These devices are designed to complement the service system, offering visitors hands-on opportunities to engage with simulated marine environments. Through these interactive tools, visitors can gain a better understanding of oceanic life and the impact of human activities on marine ecosystems.



The Ocean 14 project also seeks to improve the aquarium's profitability by attracting a broader audience, making it not only an educational hub but also a sustainable business model. By leveraging cutting-edge technologies and a user-centered approach, the project creates a platform where education, entertainment, and environmental stewardship converge.



Ultimately, Ocean 14 aims to inspire visitors to take active roles in marine conservation while providing aquariums with the tools to enhance public understanding of oceanic issues. This project sets the stage for a new generation of ocean education, blending scientific awareness with interactive and immersive experiences.

Credits

Designer
Jiawen Chen
Designer
Yinzhu Lei
Designer
Yuheng Liu
Designer
Zhaoxi Chen
Creative Lead
Menghai Xia
Creative Lead
Qijun Nie
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