London Design Gold

2024

Series Tea Box Packaging Design

Entrant

SNKZP&BIGC

Category

Packaging Design - Retail

Client's Name

Country / Region

China

This product is a premium tea packaging series inspired by the ancient Shu culture of China, combined with modern design concepts. It includes three carefully selected teas: Yun Bailu (White Tea), Bi Luochuan (Oolong Tea), and Danxia Mei (Yellow Tea). These teas not only boast unique flavors and rich aromas but also offer health benefits such as refreshing the mind, boosting immunity, and aiding digestion. The entire packaging is crafted from a single sheet of 700g cardstock, folded through ingenious design to provide an eco-friendly and aesthetically pleasing packaging solution. The design inspiration for this gift box comes from the "Bronze Sacred Tree" and its related elements found at the Sanxingdui archaeological site, such as the ritual scenes, bronze vessel designs, and the symbolic representations of vibrant life through divine birds and sun motifs. We aim to reinterpret these precious cultural heritages with a modern perspective and integrate them into everyday life, allowing users to enjoy high-quality tea while also experiencing the profound historical depth of Chinese civilization. This gift box features a clean and refreshing color palette. The graphic design abstracts traditional Sanxingdui motifs, aligning with modern aesthetics while preserving cultural essence, seamlessly integrating into the overall design to become an indispensable visual element. The exterior is simple and elegant, but upon opening, the interior reveals a world of intricate details. The carefully arranged space not only effectively protects the tea but also fills every detail with delightful surprises.

Credits

LIAO DAZHI
DONG HAIPING
JIN ZHEN
XIA WEIXIU
YU PEITONG
LI GUOXIN
LI JIACHEN
GAO SHENHAO
LIAO LINGHUA
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