London Design Platinum

2024

Virtual Tour of Intangible Cultural Heritage

Entrant Company

Baidu Online Network Technology (Beijing) Co., Ltd.

Category

User Interface Design (UI) - Cultural

Client's Name

Yujie Shi

Country / Region

China

Baidu is committed to exploring the symbiotic relationship between AI technology and traditional culture. By integrating AI with intangible cultural heritage, Baidu aims to transform the stories of intangible heritage into visual designs, creating intelligent avatars that fuse traditional elements with a modern aesthetic. Leveraging its strengths in search technology and encyclopedic content, Baidu will aggregate this content in the form of an AI-powered museum, using anthropomorphic figures to provide detailed explanations. This will allow users to easily access knowledge about intangible heritage and experience its unique charm and profound significance through interactive engagement.Users can search for relevant intangible cultural heritage names to access information on project categories, historical development, cultural features, inheritance, and protection of intangible heritage. Upon entering the encyclopedia entry page, users can interact with anthropomorphic figures representing intangible heritage, ask questions, or engage in activities such as AI-powered costume changes or word chain games. This transforms traditionally complex and difficult-to-understand intangible heritage content into something lively, engaging, and accessible, enhancing users' emotional connection with intangible cultural heritage.

Credits

Yujie Shi
Yong Zhang
Peng Yue Zhang
Tong Yue
Huan Li
Qun Pang
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