London Design Platinum

2024

Virtual Tour of Intangible Cultural Heritage

Entrant Company

Baidu Online Network Technology (Beijing) Co., Ltd.

Category

User Interface Design (UI) - Cultural

Client's Name

Yujie Shi

Country / Region

China

Baidu is committed to exploring the symbiotic relationship between AI technology and traditional culture. By integrating AI with intangible cultural heritage, Baidu aims to transform the stories of intangible heritage into visual designs, creating intelligent avatars that fuse traditional elements with a modern aesthetic. Leveraging its strengths in search technology and encyclopedic content, Baidu will aggregate this content in the form of an AI-powered museum, using anthropomorphic figures to provide detailed explanations. This will allow users to easily access knowledge about intangible heritage and experience its unique charm and profound significance through interactive engagement.Users can search for relevant intangible cultural heritage names to access information on project categories, historical development, cultural features, inheritance, and protection of intangible heritage. Upon entering the encyclopedia entry page, users can interact with anthropomorphic figures representing intangible heritage, ask questions, or engage in activities such as AI-powered costume changes or word chain games. This transforms traditionally complex and difficult-to-understand intangible heritage content into something lively, engaging, and accessible, enhancing users' emotional connection with intangible cultural heritage.

Credits

Yujie Shi
Yong Zhang
Peng Yue Zhang
Tong Yue
Huan Li
Qun Pang
More Platinum Winners
Conceptual
2024
London Design Awards - The 2024 Penghu Wind Music and Light Festival
Penghu National Scenic Area Headquarters, Tourism Administration, MOTC

Entrant Company

CHUAN TSAI IDEA INDUSTRIAL CO., LTD.

Category

Conceptual Design - Exhibition & Events

Architectural
2024
London Design Awards - The Story of Wine, Shazhou Youhuang Cultural Park
Shazhou Youhuang Cultural Industry Development Co., Ltd.

Entrant Company

DSI by Senem Cennetoglu

Category

Architectural Design - Factories & Warehouses

Conceptual
2024
London Design Awards - Enno Cheng Daughters Concert
Fire On Music

Entrant Company

B'IN LIVE CO.,LTD.

Category

Conceptual Design - Entertainment

Interior
2024
London Design Awards - Kuan Jing
Xingcheng Habitat Real Estate

Entrant Company

Fu Zheng

Category

Interior Design - Commercial