"Space Rabbit" IP Cultural& Creative Products

About The Entry

Rabbit, one of the Chinese zodiac signs, symbolizes fortune, auspiciousness, and beauty. Meanwhile, legend has it that there is a Jade Rabbit living on the moon which is the pet of Chang’e, a goddess widely known in China. This "Space Rabbit" IP design perfectly combines the image of the rabbit with the spirit of space exploration, with blue and white representing Chinese aerospace as the main colors, creating an anthropomorphic IP image with unique cultural characteristics and successfully integrating it into cultural and creative products.

This series is a spin-off of the "Warm & Guard" winter series, including throw pillows, blankets, canvas bags, and other daily necessities, aiming to provide users with practical and high-quality cultural and creative designs. To adapt to various usage scenarios, the design team launch rectangular, square, and waist-protecting throw pillows, combined with blankets with diverse colors, meeting personalized needs of users. In terms of material selection, both the throw pillows and blankets are made of crystal super soft material, providing a soft and skin-friendly touch; the interior is filled with PP cotton that is easy to wash and quick-drying for taking care of, with excellent elasticity and fluffiness, so that there is no necessary for users worry about deformation caused by compression.

In addition, the canvas bag adopts classic red and black colors to create a festive atmosphere for the Chinese New Year. Different styles are matched with rabbit images, adding a sense of fun and intimacy, allowing people to have a relaxed and pleasant mood. The use of Chinese calligraphy elements showcases cultural charm and artistic atmosphere. Paired with sturdy and durable eco-friendly materials, this product becomes the best travel companion for users.