London Design Silver

2023

SEARCH YOUR OWN WORD & TAKE A PHOTO WITH IT!

Entrant Company

Whimsical Studio

Category

Communication Design - Campaigns / Advertising

Client's Name

WECAN KIDS CLUB

Country / Region

South Korea

WECAN KIDS CLUB is a club in South Korea where kids can become familiar with English by playing and talking with native English speakers. The first location of WECAN KIDS CLUB is now preparing to launch its business. The principal of WECAN KIDS CLUB wanted a giant banner that could cover the window while that place was under construction. Since Whimsical Studio designed the entire brand identity design for WECAN KIDS CLUB, the principal of WECAN KIDS CLUB contacted Whimsical Studio and commissioned to design the giant banner. Whimsical Studio thought making that banner a photo background could be exciting instead of merely making it an ordinary advertisement. In this line of thought, Whimsical Studio designed a colorful word search with the name of the business and words that describe what WECAN CLUB is. By doing so, people now stop in front of the banner, find their favorite words, and take photos with it. The principal of WECAN KIDS CLUB is sincerely happy that the banner does not look like a typical advertisement, but it undoubtedly and efficiently advertises WECAN KIDS CLUB.

Credits

Whimsical Studio
Jang Won Lee
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