A representation of the past and future, the London Design Awards is an international competition that recognises exceptional designs and outstanding creative projects worldwide. We invite product designers, architects, interior designers, graphic designers, UX / UI designers and any designers of all background to participate, whether they are companies, team / departments, innovators, manufacturers, suppliers, freelancers, hobbyists or students.
Through the acknowledgment of existing trends that integrate with diverse insights, the London Design Awards reformulates the perspectives of the world towards this unique language, synchronising the great metropolis of London alongside concepts that symbolise excellence.
As the face of the London Awards, LITO serves as a statuette that emanates a strong sense of inexplicability, expressing that design has no definition or limits. In a fully redefined form, it now exists as the ultimate creation of the past and future, synthesising distinctive elements all in one piece.
Having infused itself with vivid and vibrant polka dotted garments, LITO delves into the exploration of its fantasies and ambitions, inspiring designers that their creations can be anything they desire, while always recollecting their initial aspirations.
LITOs’ original base has been further reimagined in a sophisticated while elegant finish, resembling the purest of designs in heavy contrast to its own appearance in the forms of metallic black and glaze white, encouraging worldwide designers to leave their shackles behind, and set the scene in becoming the epitome of the design industry.
The London Design Awards offers in-depth evaluations through the enlistment of expertise it draws upon the judging community. The panel consists of honourary professionals, experienced designers, and respected experts who are handpicked from a diverse range of industries across the world, using their knowledge and category-specific skill sets in the evaluation of every submission.
It is with great gratitude and honour that we celebrate the Jury Panel for dedicating their time, knowledge, and hard work to maintain the Awards at the highest standards. The awards program will not be possible without their commitment and enthusiasm.
China
Zhou Wen Jun
Founder and Design Director, 524 STUDIO ® / NGISED.DESIGN ® / Zhou Wen Jun ® Design
Zhou Wen Jun is a renowned designer and an esteemed global awards adjudicator with over two decades of professional expertise in the realms of architecture, creativity, and design. He firmly upholds a design philosophy encapsulated by the mantra: "Everything is Design, Design for Everything! Better Design equals Better Life, Better Quality & Better Business." Jun plays a pivotal role in shaping the creative direction and vision of his endeavors. His extensive experience spanning over 20 years in the architecture, creative, and design industry positions him as a guiding force in driving innovative and impactful design solutions. He instills a sense of purpose and excellence into every aspect of his work, ultimately contributing to better quality, enhanced lifestyles, and prosperous businesses. Jun’s remarkable contributions to the field have garnered numerous prestigious international awards and accolades, showcasing his exceptional talent and dedication. His distinguished achievements include, but are not limited to, the following:
Italy
Florian Seidl
Design Manager, Lavazza
Florian Seidl, based in Turin, brings extensive experience to the role of creative design manager at Lavazza. He oversees Lavazza's corporate design, encompassing a wide array of products, from household coffee and espresso machines to professional office equipment and vending solutions, as well as tableware, accessories, and award-winning packaging. Prior to his role at Lavazza, he played a key role in expanding the Fiat 500 into a diverse range of models and contributing to numerous other projects now seen on the road. Seidl's expertise in the design field has been instrumental in positioning Lavazza as a notable presence in the realm of modern Italian Design. His creative acumen, honed through years of experience, has not only contributed to Lavazza's remarkable designs but also ensured that the brand's distinctive approach and aesthetic are seamlessly communicated and celebrated both within the borders of Italy and on a global stage.
Japan
Daisuke Nagatomo
Founder, Director and Assistant Professor, MisoSoupDesign
Daisuke Nagatomo serves as the talented founder and director of MisoSoupDesign, and he is a Japanese designer and an assistant professor. His educational background at Meiji University in Tokyo and subsequent architectural studies at Columbia University have equipped him with a strong and pronounced foundation in design principles and a global perspective, allowing him to infuse innovative and culturally informed elements into the projects undertaken by MisoSoupDesign. He participated as one of the invited researchers in the FabLab House project at IaaC in Barcelona from 2009 to 2010, earning a research diploma during his tenure. In his various teaching positions at these diverse institutions, Nagatomo has played a pivotal role in shaping the educational experiences of students. Beyond imparting valuable design and architectural knowledge, he actively fosters an environment for cross-cultural exchanges and the sharing of innovative ideas among students from different backgrounds and perspectives.
South Korea
Joon Kwon
Chief Executive Officer and Co-founder, LR Seoul
Joon Kwon, CEO and Co-Founder of LR Seoul since 2021, began his career in 2008 at GREY GROUP, Korea, progressing through roles at Geometry Global and Havas, where he served as Executive Creative Director for 16 years.
Throughout his career, Kwon played a pivotal role in crafting advertising campaigns for global brands like BMW, Budweiser, Pepsi, and Heineken, earning numerous prestigious awards. Beyond advertising, he is a dedicated creator committed to societal impact, recognized with international design accolades under the the Social Impact category.
His career reflects not only business acumen but also a commitment to using creativity as a force for positive change.
“ One gets automatically more attention from the media and the potential clients that wanted to work with you as they clear their doubts or insecurities. People that only heard of you want to know more and enquire… It’s an organic form of advertisement. ”
~ Pedro Lucas Freire, Founder, CEO& Architect of Lucas Freire Architecture, Belgium
“ Design awards are important on many levels. They act as a pinnacle of excellence for a designer, help guide consumers to make more informed purchase decisions and perhaps more importantly – inspire the next generation of designers. I also believe that design awards can bring a different level of validation to a designer, outside of just selling a product. Our work is judged by those I consider to be best-in-class, bringing a wide breadth of knowledge and unparalleled leadership in the industry. ”
~ Matthew McCormick, Designer of Matthew McCormick Studio, Canada
“ This award is validation from the design community that the effort made during the process of designing was worthwhile. The award is encouragement for us to keep pushing forward with more creativity in future projects. ”
~ Matt Flynn, Owner & Architect of Flynn Architecture & Design, United States
“ This Award distinction is highly important. Competitions of global caliber are effective weapons to convince potential clients that there are effective reasons to choose you instead of others, but competitions and awards are also a way to highlight the immense gap between good professionals and cheap options. Eventually, winning awards pushes yourself to a higher rank, increasing the possibilities to hook clients of a higher profile. ”
~ Nick Pitscheider, Independent Branding Consultant & Desiner of Nick Pitscheider, Italy
“ We are extremely proud and honoured to receive this Platinum Award. This international award means that we can engage like-minded developers and designers to exchange ideas on how to make community design better. ”
~ Erez Bar-Nur, Founder & Lead Designer of Landscape Design Workshop, United States
“ My partner, my entire team and I have received a hugely uplifting shot in the arm by receiving this award for professional excellence. It is an honour to be recognised by global peers and an internationally acclaimed body. ”
~ Arnab Ghosh, Partner in OSTRACA, India
“ I want to thank the MUSE Awards for the opportunity for us to enter my body of work and selecting me as a winner on 2 projects. It was above our expectations. We are grateful and honoured. ”
~ Pepe Calderin, CEO & President of Pepe Calderin Design, United States
“ After over 3 years of developing the T.Series, I found it exciting and interesting that I can present my design to MUSE Award’s jury. I believe that critical and confirming voices are important points for good, further development. ”
~ Rudolf Wistl, Designer & Master Carpenter of GLAS.HOLZ design, Denmark
“ I feel honoured to receive the Platinum MUSE award in the furniture category. This is considered by me, the manufacturer, LAMMHULTS and the outside world as a recognition of PONTO-table as world-class furniture design. ”
~ Troels Grum-Schwensen, Architect & Designer of GRUMDESIGN Troels Grum-Schwensen, Denmark
“ By winning this award, it is an affirmation of our effort on our design that helps strengthen the confidence of our clients. ”
~ Anya Wu, Design Director of Root Design HK Limited, Hong Kong
“ Winning this award reaffirms my mission of showcasing the beauty of the world and connecting the consumers to a product that has a special meaning to them by connecting their hearts and soul to a place they love or want to be connected to or to make a difference in. ”
~ Azin Valy, CEO & Designer of Cityzen by Azin, United States
“ Some of our previous projects have also won design awards from Britain, Italy, and Canada, and our MUSE Awards is undoubtedly a great affirmation of our design work. All the designers who participated in the award also felt very excited, which inspired us to firm up our aesthetic taste and design more excellent works. ”
~ David Chang, Founder of David Chang Design & Associates (DCDA), Principal Design, China
The International Awards Associate (IAA) is a group of industry innovators, creators, designers and communication professionals whose
commitment is to move the industry forward through discovery and recognition of new and existing talent.
