Enjoy Chaos

“Enjoy Chaos” is a campaign that motivates visitors of museums to feel freedom while they exist in the space without feeling any guilt. This campaign started from how people in our society treat time as money and consider non-productive activities as a waste of time. So in order to provide a space for a break from these thoughts, this project separates spaces between reality and the museum and makes the museum a safe place where no one feels guilty about not tracking the time. The concept of freedom is visualized by using the most readable 10 San serifs dividing them into 24 sections and re-combining them which results in a whole typographic set. To convey the campaign message “Enjoy Chaos”, these typography sets are used for visual merchandising and displays in various kinds of forms including outdoor, and indoor signage, and merchandise. Through this campaign, people can intuitively feel blurred boundaries between chaos and freedom, especially in the museum space.