London Design Gold

2023

Upyard

Entrant Company

Yenny Zhang

Category

Conceptual Design - Public Space

Client's Name

Country / Region

United States

Upyard presents a fresh take on traditional retail space design. It seamlessly integrates culture, natural elements, and advanced technology, inviting customers on a multi-dimensional and profound brand journey.

Drawing inspiration from ancient Chinese gardens, Upyard harmoniously weaves nature's cadence with modern culture, catering to the discerning tastes of the urban creative class. This space is further adorned with innovative materials for a richer sensory experience, immersing customers in a surreal, dreamlike ambiance.

More than just an visual feast, Upyard also creates a unique interactive realm between the brand and customers by intertwining physical spaces with virtual technology. From seasonal scenarios to seamless transitions between tangible and virtual experiences, every detail in this space is thoughtfully crafted to deepen customers' understanding of the brand's ethos and lifestyle. Particularly noteworthy is its commitment to environmental sustainability, demonstrated by the repurposing of an urban factory.

Upyard, a perfect fusion of artistry and innovation, establishes itself as a trailblazer in the realm of retail space design and opens up new avenues for visionary transformations within the industry.

Credits

Yenny Zhang
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