London Design Gold

2023

Beijing Zhonghai Times Square

Entrant Company

Beijing Jinyu International Culture & Art Co.,Ltd

Category

Communication Design - Typography / Signage

Client's Name

Beijing Xin'an Xingye Real Estate Development Co., Ltd

Country / Region

China

The architectural design of the project adheres to modern architectural aesthetics, breaking away from excessive building mass to highlight the project's individuality. The landscape design is based on the concept of "Ice Valley Exploration," exploring the city of the future. Modern, natural, and rich geometric techniques are employed to create a comfortable and open urban garden office space. The interior space utilizes elegant streamlined forms to achieve spatial integration, imbuing the space with a sense of technology and futurism. Each specialized design complements the others, aiming to establish this project as a new landmark in west Beijing's business district.



The environmental signage system design is based on the overall concept and design techniques of architecture, landscape, and interior decoration. It begins by addressing cultural and spatial format demands, determining an overall design tone of "internationalization, artistry, and natural comfort." Functionally, it integrates technological, intelligent, and interactive installations while meeting basic wayfinding needs. Visually, it seeks a modern aesthetic style, incorporating artistic elements in the design. The experience aims for a balance between bold avant-garde and harmonious compatibility with the surrounding environment, providing a relaxed, comfortable, natural, and high-quality atmosphere.



The overall design employs expressions of virtual and real space, along with visual deconstruction. The forms adopt a minimalist streamline style, presenting a tall and handsome appearance. The combination of metal and glass materials creates a sense of space through the collision of different textures. Iconic symbols and auxiliary patterns are designed in conjunction with the architectural facade design elements, extracting the project's unique visual brand DNA for customized and exclusive design. The font choice is a simple, business-oriented, highly recognizable sans-serif typeface. The color palette consists of a deep gray as the main color, reflecting a strong business style, complemented by pure white and champagne gold as auxiliary colors, presenting an overall high-end, luxurious visual quality.

More Gold Winners
Interior
2023
London Design Awards - Imperfect Tribeca Harmony

Entrant Company

Arsight

Category

Interior Design - Residential 

Interior
2023
London Design Awards - Chunfeng jiangshanhanfu Sales Office

Entrant Company

忆创空间 (北京) 设计顾问有限 公司

Category

Interior Design - Mix Use Building: Residential & Commercial

Communication
2023
London Design Awards - Branding CDU Hamburg
CDU Hamburg

Entrant Company

Politikwerft Designagentur

Category

Communication Design - Company Branding

Interior
2023
London Design Awards - Charming Days

Entrant Company

Tglivable Interior Design

Category

Interior Design - Residential