Beijing Zhonghai Times Square

The architectural design of the project adheres to modern architectural aesthetics, breaking away from excessive building mass to highlight the project's individuality. The landscape design is based on the concept of "Ice Valley Exploration," exploring the city of the future. Modern, natural, and rich geometric techniques are employed to create a comfortable and open urban garden office space. The interior space utilizes elegant streamlined forms to achieve spatial integration, imbuing the space with a sense of technology and futurism. Each specialized design complements the others, aiming to establish this project as a new landmark in west Beijing's business district.



The environmental signage system design is based on the overall concept and design techniques of architecture, landscape, and interior decoration. It begins by addressing cultural and spatial format demands, determining an overall design tone of "internationalization, artistry, and natural comfort." Functionally, it integrates technological, intelligent, and interactive installations while meeting basic wayfinding needs. Visually, it seeks a modern aesthetic style, incorporating artistic elements in the design. The experience aims for a balance between bold avant-garde and harmonious compatibility with the surrounding environment, providing a relaxed, comfortable, natural, and high-quality atmosphere.



The overall design employs expressions of virtual and real space, along with visual deconstruction. The forms adopt a minimalist streamline style, presenting a tall and handsome appearance. The combination of metal and glass materials creates a sense of space through the collision of different textures. Iconic symbols and auxiliary patterns are designed in conjunction with the architectural facade design elements, extracting the project's unique visual brand DNA for customized and exclusive design. The font choice is a simple, business-oriented, highly recognizable sans-serif typeface. The color palette consists of a deep gray as the main color, reflecting a strong business style, complemented by pure white and champagne gold as auxiliary colors, presenting an overall high-end, luxurious visual quality.