London Design Silver

2023

The magic of your first car

Entrant Company

YISONG JIANG

Category

Conceptual Design - Transportation

Client's Name

YISONG JIANG

Country / Region

United States

The Toyota concept is designed for modern young consumers and positioned as the first car for young people. Inspired by the Japanese K-car, it provides a highly configurable solution to the problem of limited interior space due to the traditional car's interior layout, optimising the use of space. The model highlights the concept of "a Small Car with the Max Function" and has a highly configurable interior space. It cancels the fixed seats on the right side of the interior, creating a flexible and open space. The flat chassis design ensures a smooth ride and convenient carrying of various items, maximising the combination of individuality and practicality, making the most of the space on every drive.

The model has a streamlined design with sporty lines to suit young people's pursuit of style and individuality. The minimalist aesthetic reduces unnecessary decorative elements, ensuring a stylish and durable interior. The vibrant red colour reinforces the sporty feel and gives the car a vibrant appearance. The front and rear bumpers are made of sustainable recycled materials, emphasising Toyota's commitment to environmental protection.

Overall, the Toyota Concept is not just a car but a companion for young people's personalised lifestyles.

Credits

exterior designer/ FISKER inc.
YISONG JIANG
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