2023
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Prepare to embark on a new era of sophistication with the upcoming TAPPO, a seamless fusion of impeccable metal craftsmanship and unparalleled portability. In the final shift from marketing strategy to consumer engagement, this visual approach delivers a striking depiction of the product's premium metallic texture, effortlessly harmonizing with its lightweight and compact design. This dynamic interplay of seemingly contrasting features is expertly encapsulated in the main Key Visual (KV).
Every facet of the visual representation intricately aligns with the product's defining attributes, conveying a brand of excellence synonymous with compact refinement. Be it in videos, web design, or model photography, the thematic consistency remains unwavering.
Through the language of visuals, it masterfully merges the elements of "metallic allure" and "effortless portability", as a key visual. Picture the product suspended in a metallic expanse, creating an illusion of weightlessness. Elevating the narrative, upward-floating water droplets accentuate the product's nimble essence. The metallic treatment bestowed upon each droplet impeccably underscores the product's identity.
This visual language powerfully conveys the dual characteristics of "metallic quality" and "lightweight compactness" to users. Clear, distinct, and compelling, it allows users to perceive the product's attributes with precision.
Step into the future of smoking alternatives with a product that transcends boundaries, offering a refined choice for those seeking a sophisticated substitute. Immerse yourself in the epitome of metal-infused elegance and seamless mobility, defining a new standard in the realm of smoking alternatives.
Credits
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Guangdong Zhongjing International Construction Design & Research Institute (Zhang Fuku, He Xueqianan, Jia Fei, Wang Jingjie, Chen Kang’en, Chen Chongshi)
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Architectural Design - Residential
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Hefei CHUNJIAODU Brand Consultant Co.,Ltd.
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Packaging Design - Rebrand
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inDareSpace
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Interior Design - Retails, Shops, Department Stores & Mall