London Design Gold

2023

TAPPO Visual Design

Entrant Company

IMIRACLE (SHENZHEN) TECHNOLOGY CO., LTD.

Category

Communication Design - Company Branding

Client's Name

Fanghao Wu, Min Chao, Yuebin Fang, Shuhui Tang

Country / Region

China

Prepare to embark on a new era of sophistication with the upcoming TAPPO, a seamless fusion of impeccable metal craftsmanship and unparalleled portability. In the final shift from marketing strategy to consumer engagement, this visual approach delivers a striking depiction of the product's premium metallic texture, effortlessly harmonizing with its lightweight and compact design. This dynamic interplay of seemingly contrasting features is expertly encapsulated in the main Key Visual (KV).

Every facet of the visual representation intricately aligns with the product's defining attributes, conveying a brand of excellence synonymous with compact refinement. Be it in videos, web design, or model photography, the thematic consistency remains unwavering.

Through the language of visuals, it masterfully merges the elements of "metallic allure" and "effortless portability", as a key visual. Picture the product suspended in a metallic expanse, creating an illusion of weightlessness. Elevating the narrative, upward-floating water droplets accentuate the product's nimble essence. The metallic treatment bestowed upon each droplet impeccably underscores the product's identity.

This visual language powerfully conveys the dual characteristics of "metallic quality" and "lightweight compactness" to users. Clear, distinct, and compelling, it allows users to perceive the product's attributes with precision.

Step into the future of smoking alternatives with a product that transcends boundaries, offering a refined choice for those seeking a sophisticated substitute. Immerse yourself in the epitome of metal-infused elegance and seamless mobility, defining a new standard in the realm of smoking alternatives.

Credits

IMIRACLE (SHENZHEN) TECHNOLOGY CO., LTD.
Fanghao Wu
IMIRACLE (SHENZHEN) TECHNOLOGY CO., LTD.
Min Chao
IMIRACLE (SHENZHEN) TECHNOLOGY CO., LTD.
Yuebin Fang
IMIRACLE (SHENZHEN) TECHNOLOGY CO., LTD.
Shuhui Tang
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