London Design Silver

2023

Boloni Home

Entrant Company

MDG (Hong Kong) Limited

Category

Interior Design - Retails, Shops, Department Stores & Mall

Client's Name

Country / Region

China

Boloni Home aims to create a high-end flagship experiential space by infusing brand culture into design elements such as material, color, form, lighting, proportion, and personalized customization. These six elements seamlessly weave through the entire space, encompassing wall panels, interior doors, full-house customization, and finished furniture. Inspired by the early morning ambiance of New York's Fifth Avenue, the pavilion presents a sophisticated and design-focused custom experience center. Employing architectural techniques like form cutting and transparent cantilever enclosure, and featuring patterns co-designed by British fashion designer Hussein Chalayan and Italian designer Iracema Trevisan, the pavilion achieves a golden ratio division. Intelligent lighting systems and sensor-activated light sources offer smart adjustments. Dominated by classic black tones, the design preserves the integrity of natural light, with relaxed ceiling proportions. Through contrasts in color depth, juxtaposition of wood textures, and breaking traditional norms, the pavilion disrupts conventional perceptions. The showcase spaces highlight villa voids and large flat living rooms, following the logical flow of upscale residences. Unified furniture styles and strategically placed leisure areas within the pathways enhance the pleasant experience for visitors. Empowered by brand culture and innovative exhibition perceptions, the pavilion balances various elements using eco-friendly construction materials, achieving a harmonious spatial composition.

Credits

Bill Zheng
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