Guo Jiao 1573 & Intangible Cultural Heritage Poster Series

About The Entry

This poster series is dedicated to the celebration of three traditional Chinese festivals: Chinese Spring Festival, Dragon Boat Festival, and Mid-Autumn Festival, with an emphasis on the preservation and development of China's rich cultural heritage.

The Spring Festival poster in this series is predominantly gold hues, complemented by red tones, creating an auspicious atmosphere. The palace lanterns and wine holders that adorn these posters are crafted using traditional Chinese filigree inlay techniques. The exquisite images of palace lanterns feature the four mythical beasts - dragon, phoenix, Kylin, and crane - while the wine holders are based on the elements of dragon and phoenix, symbolizing the auspiciousness of these legendary creatures and conveying a deep cultural significance.

The Dragon Boat poster features an intricately crafted dragon boat made of velvet flower craftsmanship. The velvet flower is homophonic with "Ronghua(grandeurs)," meaning one of the blessings, and a Chinese intangible cultural heritage craftsmanship that embodies the essence of traditional Chinese culture. The Dragon Boat Festival's dragon boat racing signifies the spirit of unity and perseverance, showcasing the Chinese nation's indomitable spirit.

The Mid-Autumn Festival poster is based on the concept of "prosperous fortune." It features the osmanthus tree as its main image, with its branches and leaves fashioned using the intangible cultural heritage craftsmanship-flower knot art. The tree's base is made of delicate filigree enamel, while the top features the splendid Guanghan Palace. Together, they create a metaphorical representation of the Mid-Autumn Festival, signifying long-lasting wealth, prosperity, and unceasing life.

Guojiao 1573's innovative poster designs combine traditional Chinese festivals with intangible cultural heritage craftsmanship, showcasing the extraordinary charm of traditional Chinese culture.