London Design Gold

2023

Website Redesign & Build with a SEO Focus

Entrant Company

The House of Holloway

Category

User Interface Design (UI) - Construction

Client's Name

Country / Region

United Kingdom

The aim of this new website is to set a standard and showcase BMC Loft Conversions as a leader in both their craftsmanship and technological sophistication, epitomising the evolution of the construction industry's digital landscape.



Within just week of its launch, the redesigned website has catapulted BMC Loft Conversions to position one on Google for nine pivotal industry-specific key terms and securing page one rankings for an additional 16. This upward trajectory underscores the efficacy of the SEO strategy implemented during the site's meticulous redesign. The website stands as a testament to BMC Loft Conversions' new commitment to digital prominence, strategically and overall digital content, leveraging structured data, and deploying authoritative keywords.



Technical performance metrics of the website also reflect excellence, with the site exhibiting exceptional speed and performance on both desktop and mobile platforms. This achievement is the result of rigorous optimisation protocols, ensuring an outstanding user experience across diverse devices.



Beyond its technical prowess, the BMC Loft Conversions website is a sophisticated fusion of UX/UI excellence, providing seamless navigation, intuitive interfaces, and responsive design for an immersive and frictionless user experience. This strategic redesign not only complements BMC Loft Conversions' commitment to delivering industry-leading loft conversion services but also positions the company as a technological trailblazer within the construction domain. Next step on their digital journey is amp up their social media presence as another way to push customers to their top converting site.



Credits

Founder & Creative Director
Gemma Holloway
Owner & Managing Director
Billy McLachlan
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