Website Design, Build & Restructure with a SEO Focus

Boatability's website, initially launched in 2011, had grown to over 150 pages, leading to a unnecessarily large website and therefore a challenging user experience. Recognising the need for a transformation they asked The House Of Holloway for help on a comprehensive redesign that addressed key issues such as user navigation, mobile responsiveness, and overall site efficiency.



Key Challenges:

User Navigation: The large number of pages on the previous website made it difficult for users to navigate and find relevant information efficiently. This posed a significant hurdle in providing a seamless and enjoyable experience for our audience.



Mobile Responsiveness: With the increasing trend of mobile usage, the old website's lack of responsiveness hindered our ability to cater to users accessing the site on various devices. This was a critical shortcoming that needed urgent attention.



SEO Preservation and Enhancement: A complete website redesign can often impact a site's SEO presence. Therefore, meticulous planning was crucial to ensuring not only the preservation but the enhancement of our SEO performance. Our goal was to maintain our digital visibility and even boost it during the transition.



Solution:

Our redesign strategy involved streamlining the website's structure, reducing the number of pages, and implementing a responsive design to ensure a seamless experience across desktop and mobile platforms. The emphasis on user-centric navigation and a clean, modern design aimed to enhance engagement and satisfaction.



Innovations and Enhancements:

To make each image distinct and easily recognisable, we added subtle touches that would make them uniquely Boatability, even without the logo. This approach aligns with our social media strategy, creating a cohesive and own-able visual identity across various platforms.



Furthermore, we introduced a blog platform as part of the redesign, allowing us to leverage the substantial traffic our website receives. This blog serves as a monetisation avenue through the incorporation of affiliate links, providing additional value to both our audience and Boatability.



The website has boosted conversions even with the colder months settling in. Boatability are still getting enquires now which is almost unheard of for this time of year.