London Design Gold

2024

Low Carbon Living, Adding a Touch of Blue to the Earth

Entrant Company

Chinese Research Academy of Environmental Sciences

Category

Communication Design - Film / Video

Client's Name

Country / Region

China

Recently, the Ministry of Ecology and Environment announced the results of the "2022 Annual Outstanding Works Selection for Ecological and Environmental Publicity and Education," and the public service advertisement "Low Carbon Living, Adding a Touch of Blue to the Earth," supported by the National Yangtze River Center and produced by the Chinese Academy of Environmental Sciences, successfully made the list. The public service advertisement, themed around advocating a green and low-carbon lifestyle, calls on society to pay attention to water pollution, care for water resources, and cherish aquatic ecosystems. It encourages individuals to start from their daily lives and collectively embark on a new green and low-carbon way of life.

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