2023 Shanghai Auto Show Baosteel Exhibition Stand

About The Entry

As the first international A-level auto show after the pandemic, this year's Shanghai Auto Show has unprecedented popularity. From autonomous driving to intelligent cabins, and human-machine interaction, the wave of automotive technology is surging, and the exhibition stands are also filled with the power of digital technology. This year, Baosteel showcased a digitalized booth centered around the theme of "Smart Future, Green Travel," bringing enhanced experiential digital technology to the Baosteel Shanghai Auto Show. The entire booth revolves around the core creative idea of representing a zero-carbon future with the symbol "0," utilizing a nearly 60-meter multimedia circular screen to highlight the core visual elements of "0" around the booth. At each hour, the circular screen opens to showcase a full show mode, using 3D effects combined with stunning scenes to interpret four major chapters: "Steel Solution for Automotive," "Wisdom Empowerment," "Green Low Carbon," and "Star and Sea." The creative interpretation covers Baosteel's future carbon reduction goals, smart manufacturing, SMARTeX, and more, allowing audiences to fully experience Baosteel's green and low-carbon initiatives, as well as the grandeur of the starry sky and the vast ocean. A key exhibit in the booth is the Baosteel BCB EV Pro white body laser interactive projection, paired with a creative spiral screen, which complements and enhances the over 60-meter circular screen. The creative display showcases Baosteel's automotive carbon reduction data, sparking the audience's infinite yearning for a low-carbon future with clear skies and green mountains.