Charen Village · Ink ·West Lake

The design of "Charen Village" West Lake new store is centered around ink-wash painting, integrating the classic path of Chinese culture with modern dining. It reflects the brand's artful balance between tradition and innovation. Choosing the wetland-style traditional houses of Jiangnan as the architectural foundation, the design revitalizes the structure through a thoughtful reevaluation of the exterior and framework, creating a dreamlike Jiangnan ambiance.



Employing techniques such as light color sequences and projected lights, the design guides the customers' focus, providing versatile dining spaces that encapsulate a modern aesthetic. As night falls, the fusion of Song Dynasty aesthetics and contemporary urban vitality creates a captivating scene. The use of AI technology, including laser-printed fabrics, introduces a fashionable twist to traditional ink-wash elements, showcasing the brand's embrace of technological advancements.



The integration of traditional ink stamps with AI-generated ink shades and the harmonious fusion of Taihu stones with bamboo weaving highlight the brand's unique character in the face of modern transformations. The alteration of space structure allocates prime views to diners, echoing the misty scenes of Jiangnan's lakeside depicted in literary works like "Peach Blossom Spring." AI-generated ink animations and art installations enhance the interactive nature of the space, evoking nostalgic memories.



Each private dining space boasts picturesque views, seamlessly connecting with the natural environment, reflecting the brand's commitment to the harmony of flavors, nature, and life. Modern ink strokes emerge in private rooms, aligning with contemporary preferences for intimate environments and relaxed dining experiences.