London Design Silver

2024

Form & Color Series

Entrant Company

ERAL FASHION

Category

Product Design - Fashion

Client's Name

Country / Region

China

With the popularity of topics in technology, futuristic products will be viewed favorably. ERAL’s Form & Color Series takes the considerations of Asian women’s body shape and the essence of Chinese color, that is, charcoal black and wisteria purple, to create an optimized silhouette specialized for Asian women with a unique cutting pattern, humanized design, quality velvet, and futuristic elements. Simplicity and power are the keynotes of this series. The addition of performance fabrics not only tinctures it with a sense of technology but also gives it a hint of modernity for women.

Eral’s Shape & Color Series, as a down jacket, not only focuses on fashion, but also comfortability. The employment of nylon 20D natural volcanic rock heating yarn material absorbs the far-infrared radiation emitted by human body and enhances bold flow. The graphene film thermal storage insulating functional lining prevents it from static electricity and color fading. The quality Siberian goose down provides a perfect blend of warmth and fashion. Furthermore, we use varying fill power in the sleeves, sides, back, and front chest, according to the comfortable temperature of different parts of the body, ensuring the body stays at its most comfortable temperature.

We take different silhouette of Asian women into account, pear-shaped, apple-shaped, hourglass-shaped, rectangle-shaped, and inverted triangle-shaped, to design our unique “A, X, H, O” silhouette so as to tackle the paining point of most of the Asian women at the age of 25 to 35 for their incongruous ratio between the whole body and the hip. Our AXHO customized silhouette has more comfortability for Asian women’s raglan sleeve shape.

Feather leakage is common in down jackets, and it is also entailed with improper washing and wearing methods. Our original feather locking technology would minimize this issue. We adopt bulk down clusters to safeguard your clothes from the basis of material. With the high-density polished shell fabric and the polyester thread consisting of 3 strands of 60 denier each, twisted together, the feather leakage would be minimized.



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