London Design Gold

2024

Nine-Tiered Pagoda PSFO Exhibition

Entrant

PILLS

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Client's Name

Shenzhen Pingshan District Cultural, Radio, Television, Tourism and Sports Bureau & Pingshan Art Musuem

Country / Region

China

About The Entry

Nine-Tiered Pagoda: Spatial and Visual Magic consists of nine exhibitions. As the first project of the series, it is a spatial presentation based on the works of the art group PSFO. In this exhibition, PSFO presents the portrait of Mr. Zheng, a digital composite of the five members of the group. It is the personification of the idea that "We become I." The exhibition proposal responds to Mr. Zheng with a collage of five typical collectivist spaces (water house, canteen, screening room, barbershop, and bathhouse), creating a blue corridor that could showcase PSFO's artworks of diverse mediums. Five different collectivist spatial elements are extracted and juxtaposed in this blue corridor. Different buildings and artifacts are juxtaposed to create coincidences and relations, forming a new "species." Parallel mirrors are set at both ends of the corridor, generating the visual illusion of infinite extension within the limited space and a playground of forms accommodating detached contents. It transports the viewers to a familiar past and a strange dream simultaneously.

Credits

PILLS
Zigeng Wang
More Gold Winners
Product
2024
London Design Awards - BellBoy Travelmate

Entrant

TheBellBoy srl

Category

Product Design - Travel Accessories

Communication
2024
London Design Awards - BrightSideGoods Visual Identity
BrightSideGoods Inc.

Entrant

Bilan Liu, Hanqing Zhao

Category

Communication Design - Company Branding

Interior
2024
London Design Awards - Rhythm of Elegance

Entrant

NINE STARS INTEGRAL DESIGN CO., LTD.

Category

Interior Design - Living Spaces

Interior
2024
London Design Awards - Jinhui Xiangyang Uber School
Jinhui Real Estate

Entrant

Diyun Space Design

Category

Interior Design - Showroom / Exhibit