London Design Gold

2024

GREEN FIELD WATCHMEN

Entrant Company

Peng Guozhi 彭国智

Category

Packaging Design - Fresh Food

Client's Name

绿野守望者

Country / Region

China

Green Field Watchmen, a brand specializing in ecological rice production. The packaging takes inspiration from wildlife in the place of origin--roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.The personified animals not only reflect humanity’s sentiments toward natural ecology but also reveal the ecological characteristics of the environment in which we cultivate our products.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.

Our uniquely styled illustrations, coupled with personalized animal characters, are a rare find in the rice product category. This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.

Credits

Chief Designer
Peng Guozhi 彭国智
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