London Design Gold

2024

Easyhome Digitization Exhibition Center

Entrant Company

AELLEN

Category

Interior Design - Showroom / Exhibit

Client's Name

Country / Region

China

To keep pace with the rapid evolution of intelligent technology, Easyhome takes a visionary step to establish its digitization exhibition and smart home experience center, focusing on the idea that "Technology Enhances Products, Art Enlightens Life". This project creates an intelligent space that includes brand display, engaging interaction, and product experience, inviting visitors to embark on an immersive exploration of how technological progress facilitates and revolutionizes daily lives.

This project establishes a public aesthetic space where technology, art, and life converge in harmony. Through meticulous planning, the intelligent exhibition space has three entrances and three traffic flow options to adapt to various activities and exhibitions. This layout also helps distribute the crowd flow, ensuring visitors can move through the exhibition smoothly. Additionally, it satisfies different target groups with personalized visiting experiences.

As visitors move further into the exhibition, they will encounter a seamless integration of digital innovation. Based on the advanced digital ID technology, the access to information and guided services has now been simplified for a more convenient visiting experience. The videos, artistic installations, and hands-on interaction offer visitors a sensory-rich experience, effectively deepening their understanding of the showcased products and themes. These varied experiences cater to different visitors' preferences, along with the interaction zone providing diverse playful activities.

To further enrich the overall visiting experience, this project features an Intelligent Product Store—a fusion of an intelligent kitchen, an intelligent bedroom, an intelligent parlour, and intelligent mobility, forming a comprehensive vision of the smart life. This holistic scene arrangement immerses individuals even deeper into their daily routines, seamlessly transitioning from the comforts of home to the efficiencies of modern transportation. As visitors walk through this space, each interaction offers a profound insight into the benefits brought by intelligent technology.

Through personalized visiting experiences, engaging interactions, and holistic scene arrangement, the digitization exhibition and smart home experience center for Easyhome reveals the transformative power of intelligent technology, painting a picture of a life that is not only more convenient but also enriched with aesthetic pleasure.

Credits

Chairman/Chief Designer
Hui Dai
Hardcover Chief Designer
Shan Wang
Chief Designer of Soft Furnishings
Xinjing Zhang
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