London Design Platinum

2024

2023 Wusu Beer Music Festival

Entrant Company

Plus Advertising Co.,Ltd

Category

Architectural Design - Cultural

Client's Name

Country / Region

China

This is a promotional design for the Wusu beer festival. Wusu beer is a specialty of Xinjiang. We held them accountable for the stage design, scenario design, peripheral design, and their enforcement. In terms of how to convey the gust of Wusu Beer, our strategy is to combine the hardcore of Wusu beer with funny activities and an exciting atmosphere. The hard core of the Wusu beer is "passion", hence we deemed "fire" the basic element when we were conceiving the blueprint. We use red as the thematic hue. What we do is emphasize the essence of Wusu Beer and create a friendly atmosphere. Besides the sensational stage placement, we considered the keyword "ignition" as the key word when we planned the centric part. We built a launching base, which is a pop-up store for visitors. Here, we established VIP areas, rest areas, a cultural wall, a beer sailing area, etc. to attract people from different walks of life. We established a booth for the DJ to create a cheerful atmosphere. In the whole design, we use another color, which is the green bottle of Wusu beer, as the iconic color. The effect is astonishing: the two-day audience numbered 35,000+.

2. On-site sales of Wusu beer amounted to 9.25+ tons (equivalent to 1,542 500-ml cans, which is equivalent to one month's sales of Xinjiang's "Loulan Barbecue" restaurant). 3. Wusu beerTown, designed by us and coordinated by us on-site: Two days of the beer Town's audiences

4. 2000+ Wusu gifts delivered

5. 50%: Sharing of friends' Wechat Moments

6. On-site 20-meter-long beer shopping line

More Platinum Winners
Interior
2024
London Design Awards - Wujiang Obeisha Plot,Suzhou
Yuan Liu, Qiyun Wang, Lichao Si, Chaoqun Liang,Lei Shi, Bo Ding

Entrant Company

Zuozhongyou Design Consulting Co., LTD

Category

Interior Design - Showroom / Exhibit

Packaging
2024
London Design Awards - Hongji.Lujiu.Yinpiaolaohao
Shanxi Changzhi Lujiu Co., Ltd/Hongji Lujiu Shanxi Co., Ltd

Entrant Company

Chengdu Sinong Creative Packaging Design Co., Ltd

Category

Packaging Design - Wine, Beer & Liquor

Product
2024
London Design Awards - SOMO-Interior modular audio

Entrant Company

Karen(Rui) Kang

Category

Product Design - Music, Audio & Sound

Product
2024
London Design Awards - Hualien Muscovy Duck Fun Summer Vacation 2024

Entrant Company

Hualien County Government, EFFECT professional active engineering Co., Ltd

Category

Product Design - Lighting