London Design Silver

2024

Chuancheng·Heritage

Entrant

Zhouling Decoration Design Co., Ltd

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Client's Name

Chongqing Exhibition Hall

Country / Region

China

The profound and enduring Chinese culture has survived the test of time, and it shines brightly. Within the design community, we also compare Eastern design with modern New Oriental design techniques. However, in our current pursuit of internationalizing Eastern design with a fashionable perspective, we often blindly cater to the fast-paced trends of the younger generation while neglecting the inherent charm of Eastern design.

Chinese culture has a history of 5000 years, including various art forms such as paper-cutting, traditional opera, New Year paintings, traditional Chinese painting, ceramics, martial arts, acrobatics, weaving, and tea ceremony.

How can we express these cultural elements through design, seamlessly integrating them into spaces and presenting them to the public, especially the younger generation? How can we leave a lasting impression and ignite their interest in traditional culture, encouraging them to consciously inherit, develop, and innovate? These are profound topics that require in-depth research. It is not about simply piling up traditional cultural elements or adopting a "copy and paste" approach. Our aim is not to create a mismatched combination or an empty shell within a traditional framework. It is the fusion of tradition and innovation, the creation of Eastern charm through modern aesthetics, and the alignment of Eastern culture with the reshaping of design.

To ensure the longevity and continuity of such exhibition spaces, we should constantly update the exhibits and introduce more elements, such as folk music, dance, and tea ceremonies. Furthermore, we welcome the public, especially those who appreciate traditional clothing like Hanfu, to visit the exhibition halls and actively participate in the preservation of traditional culture. The exhibition hall should not only serve as a platform for showcasing Chinese culture but also become a classroom for the younger generation to learn about and appreciate traditional culture. Designers should work together to elevate the fashionability of Chinese national culture to a higher level, allowing the younger generation to better integrate into the charm of Chinese culture and jointly write a new chapter in cultural inheritance and development.

Credits

Chief Designer
Zhou Ling
Assistant Designer
Zeng Yuru
Assistant Designer
Wu Jiaxi
Assistant Designer
Zhou Junshan
Photographer
Wang Xuejun
More Silver Winners
UX Design
2024
London Design Awards - Phrase: AI powered Musical Instrument Learning App

Entrant

Ying Pan

Category

User Experience Design (UX) - Education

Product
2024
London Design Awards - Detachable Inflatable Pillow Down Jacket

Entrant

ERAL FASHION

Category

Product Design - Fashion

Interior
2024
London Design Awards - Xiangshan N30° Dream City
Zhejiang Greentown United Design /Hong Liewen/Pang Yang

Entrant

Zhejiang Greentown United Design /Hong Liewen/Pang Yang

Category

Interior Design - Interior Design / Other__

UX Design
2024
London Design Awards - EB1A Xpert
Next League Program

Entrant

Tina Gada

Category

User Experience Design (UX) - Best Visual Design - Aesthetic