London Design Gold

2024

Sanxingdui Mask-Themed Bath Bomb Packaging

Entrant Company

BIGC&SNKZP

Category

Packaging Design - Beauty & Personal Care

Client's Name

Country / Region

China

The Sanxingdui mask-themed bath bomb packaging draws its inspiration from the unique cultural relics of the ancient Shu civilisation, creatively reinterpreting these symbols in a contemporary context.

The design centres around the iconic masks of devine, human, and beast unearthed from the Sanxingdui archaeological site. Through modern design techniques and refined paper-plastic craftsmanship, this packaging not only captivates the eye but also carries rich cultural significance.

It offers consumers an immersive cultural experience, connecting them to one of China’s most extraordinary historical periods in a fresh and engaging way.

User interaction lies at the heart of this packaging design. The innovative “face-changing” feature surprises the user by changing the expression of the mask each time a bath bomb is removed. This playful interaction brings a sense of joy and novelty to the routine of using bath bombs, transforming a simple daily ritual into an engaging, memorable experience.

The dynamic design not only elevates the packaging beyond its functional purpose but also forges a deeper emotional connection with users.

Credits

LIAO DAZHI
DONG HAIPING
JIN ZHEN
YU PEITONG
CHEN HUANRAN
LI GUOXIN
GAO SHENHAO
LIAO LINGHUA
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