Aliaksei Makeyeu

Baby K'tan - solution which help parents to be closer to their's children during the first time of ther life. Babywearing enables caregivers to to keep baby close and safe while still having both hands free.

The core idea is giving parents a tool which helps them to care about needs of a child in their first months.

The period after birth is extremely important to all mothers, it is full of vivid emotions, tender moments. We understand that our goal is to help focus on these moments. Anxiety and daily routine can be very distracting.

Focusing on the target audience and relying on the brand identity of Baby K'TAN, i have developed an online store redesign for the regional branch.

The user journey begins with the moment the purchase decision is made and ends with the moment when the mother can truly say that her hands are free and her child is comfortable. The essence of the project is that the process of choosing a carrier, selecting the right size, understanding how to use it correctly, it is quite complicated, because we are talking about the health of the child. The difficulty also lies in the fact that users (mothers) are faced with one of the most serious changes in their lives, which also affects them at different levels. In this regard, it was decided to move in the direction of simplifying navigation as much as possible.