Blogger Bank | UX/UI Design

Our team (NZR) developed the logotype, brand platform, brand book, and the design for the Blogger Bank website and mobile app (coding handled by Loaders Sp.z.o.o.). Blogger Bank acts as a communication bridge between bloggers and businesses, facilitating barter deals and auctions to promote products on the website and app.

In envisioning the project, we aimed for a minimalist, ultramodern, and vibrant style to resonate with the target audience. The logo's philosophy is to stay monochromatic against a bright, explosive background. It plays with the double initial B, representing a cloud (digital sphere allegory), a heart shape, and a sail for a fresh start.

Our brand layouts emphasize symmetry and balance, conveying a sense of order to the platform. The rhythm in photos and videos is dynamic, capturing the constant evolution of the Blogger Bank platform. Visual communication elements are integrated into every advertising artwork, creating a unique brand image and fostering a visual connection with users.

Colors in the project are trendy and vibrant, reflecting personality, style, and dynamics. The logo remains minimalist in terms of color, with the surrounding environment creating the emotional backdrop. The logo itself can be presented in black and white.

We aimed to create a project where style, function, and dynamics converge for a modern, digital experience.