London Design Silver

2024

Freealth

Entrant Company

Aiduo Xiao

Category

Conceptual Design - Green

Client's Name

Aiduo Xiao

Country / Region

China

Freealth

Free Healthy Meals——Meta x Wagas Co-branded Bazaar



I was inspired by Baudrillard's "Consumer Society"-this book pointed out that consumption is not the usefulness of things,but the process of restoring one's social status and identity through consumption.

The term "consumption of symbols"was proposed by Baudrillard.In this theory,consumers do not demand the specific functions or individual use values of objects,but the meanings endowed by commodities.To elaborate in Baudrillard's own words,people purchase daily necessities such as washing machines not only as tools,but also as elements such as comfort and superiority,and they are willing to pay for the latter,That is to say,people seldom consume the use value of objects,but regard objects as symbols that can highlight themselves.

More Silver Winners
Interior
2024
London Design Awards - Qianyi Brand Operation Center
Qianyi Brand Operation (Wenzhou) Co., Ltd

Entrant Company

Ningbo Yongchu Brand Management

Category

Interior Design - Commercial 

Communication
2024
London Design Awards - Client Opportunity Map
McKinsey and Company

Entrant Company

Lei Ye

Category

Communication Design - Product and Service Branding

Interior
2024
London Design Awards - Mountain. Iteration.
Wang Residence

Entrant Company

Inner Interior Design Ltd.

Category

Interior Design - Residential 

Interior
2024
London Design Awards -  A Village cluster

Entrant Company

中國科技大學/室內設計系-曾議霈、郭瑨

Category

Interior Design - Exhibits, Pavilions & Exhibitions