London Design Silver

2024

Freealth

Entrant Company

Aiduo Xiao

Category

Conceptual Design - Green

Client's Name

Aiduo Xiao

Country / Region

China

Freealth

Free Healthy Meals——Meta x Wagas Co-branded Bazaar



I was inspired by Baudrillard's "Consumer Society"-this book pointed out that consumption is not the usefulness of things,but the process of restoring one's social status and identity through consumption.

The term "consumption of symbols"was proposed by Baudrillard.In this theory,consumers do not demand the specific functions or individual use values of objects,but the meanings endowed by commodities.To elaborate in Baudrillard's own words,people purchase daily necessities such as washing machines not only as tools,but also as elements such as comfort and superiority,and they are willing to pay for the latter,That is to say,people seldom consume the use value of objects,but regard objects as symbols that can highlight themselves.

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