2024
Entrant Company
Category
Client's Name
Country / Region
Freealth
Free Healthy Meals——Meta x Wagas Co-branded Bazaar
I was inspired by Baudrillard's "Consumer Society"-this book pointed out that consumption is not the usefulness of things,but the process of restoring one's social status and identity through consumption.
The term "consumption of symbols"was proposed by Baudrillard.In this theory,consumers do not demand the specific functions or individual use values of objects,but the meanings endowed by commodities.To elaborate in Baudrillard's own words,people purchase daily necessities such as washing machines not only as tools,but also as elements such as comfort and superiority,and they are willing to pay for the latter,That is to say,people seldom consume the use value of objects,but regard objects as symbols that can highlight themselves.
Entrant Company
Studio Hu,Nanjing University;Interior Architects Design
Category
Architectural Design - Rural Design
Entrant Company
Freelance
Category
Product Design - Sustainable Living / Environmental Preservation
Entrant Company
Saurabh Rathi
Category
User Experience Design (UX) - Experimental / Innovative
Entrant Company
Wenrou Li / Hangzhou Huanhai Health Science & Technology Co., Ltd.
Category
Product Design - Beauty & Cosmetic Products