Holiland Travel Flagship Store

SLT Design has created the new Holiland flagship store in Shanghai, China, with the theme of travel beyond time and space. HOLILAND TRAVEL flagship store combines retail, dining and other diversified formats. Break boundaries of traditional interior design, as space container carrying brand creativity, create complete theme store from products, vision to offline space.

Different from traditional offline retail, it brings visitors immersive space scenes and gravity-free futuristic space experiences in time-travel theme scenes. The brand concept is embodied in space, considering user interaction, psychological construction, service design and build an unconventional experience across the scene. The combination of digital and devices, node development and innovative materials are also applied in the space.

The client expected to enhance the brand influence of Holiland in bakery retails by upgrading the spatial image of the flagship store. SLT Design proposed a challenging immersive scene and interactive experience. New materials, figurative modeling installation and programmable digital lighting are combined to create the theme scene of travel beyond time and space, and convey the innovative baking concept of the brand.

In terms of the program, the actual functions are connected in series with the story moving line. Users can fully experience a time travel scene through retail shopping in the store. The scene experience from the entry observation point to the re-entry capsule at the end constitutes the integration of modal digital space and real space, thus achieving cross-media expression, which provides more possibilities for the embodied dissemination of Holiland’s cosmology.

The whole entrance and nearly one-third of the walls and ceiling are made by 3D printing, as well as resin pouring luminous meteorite modeling. Large-area special-shaped surface modeling, mirror, programmable lighting and digital content are used to create a gravity-free space experience.

Brand positioning and brand image can be better presented through offline space to bring users a more complete experience and deeper recognition. In addition, the project implants new social Spaces in the city, provides a spiritual pleasure field to release the imagination, and inspire the sustainability of contemporary urban spirit.