London Design Platinum

2024

WFJ XIYUE in Beijing

Entrant Company

TANSEI CREATIVE

Category

Interior Design - Retails, Shops, Department Stores & Mall

Client's Name

Wangfujin

Country / Region

China

The design concept "One Beijing Spirit, More Auspicious Patterns" aims to epitomize, revitalize, and add color to the essence of Beijing.

This project combines Beijing’s distinct color palette with traditional auspicious patterns to create a new vibrant space throughout the facility, specifically resonating with its target audience—trend-conscious youth.



Located in "Wangfujing Commercial District", the birthplace of commerce in China and a prime commercial area in Beijing, the site is prominently visible from Chang'an Avenue, the city's most important east-west arterial road.

This project, which injects modern vitality into Beijing's political hub, also preserves and innovates the spirit of a long-established international commercial district, earning considerable government attention and support.



The design is inspired by a critical factor in Beijing's Urban configuration methodology: the ancient and widely embraced philosophy of "Five Directions and Five Phases". It uses the key colors of blue, red, yellow, white, and black. These colors are used to modernize the "auspicious patterns" that have deep roots in Beijing’s rich culture, aligning with the merchandise design of each floor, developing each floor's design.



The most iconic and important main atrium, that captivates many visitors, features monochrome palette of black and white as its base colors and continuously clear and untainted flowing water, which symbolize the removal of misfortunes, is an emblem of "auspicious pattern", featuring gently curving water patterns that complement the open space design.

The design incorporates a flowing water motif, characterized by its soft curves that convey tranquility, perfectly complementing the open structure of the atrium.

Credits

Chief Designer
瀬野文雄 (SENO FUMIO)
DESIGNER
胡敏 (HU MIN)
DESIGNER
坪井貴裕 (TSUBOI TAKAHIRO)
DESIGNER
高村梨那 (TAKAMURA RINA)
DESIGNER
芳越せり奈 (YOSHIKOSHI SERINA)
DESIGNER
劉宇昕 (LIU YUXIN)
DESIGNER
郑汐帆 (ZHENG XIFAN)
DESIGNER
卢海瑭 (LU HAITANG)
DESIGNER
崔雯渊 (CUI WENYUAN)
More Platinum Winners
Architectural
2024
London Design Awards - Dance of the celestial lights
Zhubei City Office

Entrant Company

Amphibious Unit

Category

Architectural Design - Public Art & Public Art Installation

Architectural
2024
London Design Awards - TESSERACT: Adaptive Living Architecture

Entrant Company

Ying Lin

Category

Architectural Design - Conceptual 

Interior
2024
London Design Awards - Ximudun

Entrant Company

Inner Mongolia Yunyan Culture Media Co., Ltd.

Category

Interior Design - Hospitality

Interior
2024
London Design Awards - Refined Jinyun Reception Center
Tianjin TEDA Construction Group Co., Ltd.

Entrant Company

Beijing Zero-G Space Decoration Design Co., Ltd

Category

Interior Design - Commercial