London Design Gold

2024

EMOTXT

Entrant Company

Weiying Ma

Category

Communication Design - Communication Design / Other__

Client's Name

Country / Region

United States

The "EMOTXT" project aims to improve electronic communication by addressing the loss of emotional expression in messages due to the absence of non verbal cues. In face-to-face situations, we can easily express our emotions or feelings with facial expressions, voice, gestures, etc. However, current-day electronic communication lacks nonverbal signals to convey emotional information, even if it supports a fast and efficient way of communication, unfortunately, much vitality was lost during this process.



I want to bring emotions back into our digital landscape. This motivates me to develop a generative typeface that capable of reading and communicating human emotions by using machine learning algorithm to recognize facial expressions and adjust the shape of the letters accordingly. User's facial expression values would control either the size change, the color, and the shape of the letters.





Overall, 'EMOTXT' revitalizes digital communication by bringing emotions back into our text. By investigating the emotional function of the typeface, we have this great opportunity to think about how we can use machines to create more humanistic and sensual works. And most importantly, how we can turn those devices that have separated us into tools that bring us back together.



EMOTXT Font Generator:

https://emotxt.org/

More Gold Winners
Conceptual
2024
London Design Awards - AI Pop-up Bonus Scene of Baidu APP

Entrant Company

Baidu Online Network Technology (Beijing) Co., Ltd.

Category

Conceptual Design - Artificial Intelligence (AI)

Interior
2024
London Design Awards - Streamer。Ink Shadow
Private Client

Entrant Company

AXIS interior design

Category

Interior Design - Residential 

UI Design
2024
London Design Awards - Recipetoria

Entrant Company

Freelance

Category

User Interface Design (UI) - User Experience

Interior
2024
London Design Awards - Xiangyuan Zudao

Entrant Company

Lude Design

Category

Interior Design - Spa / Fitness