London Design Gold

2024

Wow Charcoal Grilled Bullfrog

Entrant Company

MET Creative Brand

Category

Interior Design - Restaurants & Bars

Client's Name

Country / Region

China

In the lush jungle, amidst the faint nightfall, between bird calls and insect chirps, the chorus of frogs rises with a splash... This is the unique impression conveyed by Wow·Charcoal Grilled Bullfrog at The MixC - a dining space brimming with natural purity and vibrant energy.

Beauty is an eternal pursuit, yet the means to achieve it are ever-changing. Located at the forefront of "urban culture and trendy fashion" in Nanchang's The MixC, the project continues the brand's style with a fashionable and grand tone while also emphasizing alignment with the ambiance of the locale. To break free from conventional thinking, the design departs from the previous cartoonish and approachable image, opting for a more sophisticated approach to redefine the dining atmosphere, creating the ultimate consumption experience that is delicious, fun, and visually appealing, thus winning the favor of the youth. Whether it's a twosome seated together or a gathering of friends, the fresh and tender colors become an endless delight brought by Wow. Within its unique design, the youthful excitement blends with the impact of trends, offering people a joyful and intimate dining experience, where the taste of youth is captured in the present moment. From a meal to a relationship, the color of food permeates from the outside in, transforming unrestrained trends into the soul of national fashion. In every pot and table, a unique atmosphere and sentiment are revealed. Amidst the flickering steam and halo, decorations highlight the Chinese emphasis on every meal, embodying the pursuit of atmosphere and sentiment by Wow·Charcoal Grilled Bullfrog...

Credits

Chief Designer
Mi Chen
Assistant Designer
Zhengyao Luan
Assistant Designer
Xiao Gu
Assistant Designer
Zhenzhou Wang
Photographer
Hehongquan Wu
More Gold Winners
Packaging
2024
London Design Awards - Great British Library  Childhood Dreams Collection Cards
Xiaoxin Shou

Entrant Company

Shanghai ZhenYouQu Cultural Creative Co., LTD

Category

Packaging Design - Limited Edition

Interior
2024
London Design Awards - SHERATON HAIKOU RENOVATION
Huaneng Hainan Industrial Co., Ltd.

Entrant Company

Interscape Design Associates

Category

Interior Design - Hotels & Resorts

Product
2024
London Design Awards - Tides of Change

Entrant Company

Sanda design

Category

Product Design - Jewellery

Communication
2024
London Design Awards - SFC Group Self ProMoletion Posters

Entrant Company

SFC Group

Category

Communication Design - Poster (Series)