London Design Gold

2024

Mountain God Game Character Design

Entrant

Beijing University of Chemical Technology

Category

Communication Design - Character Design

Client's Name

-

Country / Region

China

Gallery

About The Entry

Centered around the Mountain Deity Jiaochong from the Sixth Volume of the Zhongshan Classics in the Classic of Mountains and Seas, this project involves conceptualizing characters rooted in Chinese traditional culture.A character design project inspired by Chinese traditional culture from "The Mountain God and the Proud Insect" is ongoing. It employs 2D/3D techniques to faithfully depict fantastical creatures from different angles, with added traditional Chinese elements for authenticity. This fusion of tradition and technology results in characters embodying unique traditional traits.

More Gold Winners
Interior
2024
London Design Awards - London Book Fair

Entrant

Beijing Yinzhu Construction Engineering

Category

Interior Design - Exhibits, Pavilions & Exhibitions 

Communication
2024
London Design Awards - SFC Group Self ProMoletion Campaign

Entrant

SFC Group

Category

Communication Design - Campaigns / Advertising

Architectural
2024
London Design Awards - 张家港高新区总体城市设计及重点片区概念性规划设计
肖志弈

Entrant

上海交通大学设计研究总院

Category

Architectural Design - Urban Design

Architectural
2024
London Design Awards - Yuju Shizuku

Entrant

YUJU DEVELOPMENT

Category

Architectural Design - Residential