London Design Gold

2024

Mountain God Game Character Design

Entrant Company

Beijing University of Chemical Technology

Category

Communication Design - Character Design

Client's Name

Country / Region

China

Centered around the Mountain Deity Jiaochong from the Sixth Volume of the Zhongshan Classics in the Classic of Mountains and Seas, this project involves conceptualizing characters rooted in Chinese traditional culture.A character design project inspired by Chinese traditional culture from "The Mountain God and the Proud Insect" is ongoing. It employs 2D/3D techniques to faithfully depict fantastical creatures from different angles, with added traditional Chinese elements for authenticity. This fusion of tradition and technology results in characters embodying unique traditional traits.

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