London Design Gold

2024

bangkid

Entrant Company

Shanghai Qinsight Culture Communication Co., Ltd.

Category

Packaging Design - Baby & Children

Client's Name

Country / Region

China

The packaging design of the bangkid, a skincare product for babies and children, is inspired by the iconic image of an innocent and adorable afro hairstyle. The cap features a gently curved design that is reminiscent of the children's delicate and soft nature, complemented by soft and rich hues that create a warm and cheerful ambiance visually. Each color is meticulously blended to transform the packaging into a delightful piece of art. These details imbue every use with enjoyable moments of discovery and creativity.

Crafted from a material that boasts a mix of polished and matte surfaces, the bottle offers a tactile delight with every touch, fostering a deeper emotional connection between the user and the product. The silicone ring on the cap ensures effortless opening and closing, enhanced by a complementary color scheme that highlights the brand information on the silicone ring, reinforcing the brand's image of focusing on the health of infants and children.

The outer packaging box is constructed from FSC-certified eco-friendly paper. The packaging design uses a replacement core design, demonstrating our commitment to sustainable development. Consistency in color between the outer packaging box and the inner product packaging (the bottle and the cap) allows consumers to enjoy a seamless sense of quality and aesthetic pleasure with each interaction.

Credits

Wen Tianshuo
Chen Wenbin
Zhu Yujie
Liu Yahui
Ling Meiqing
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