Pick Up Loong

About The Entry

Pick up loong is a Chinese dragon-themed gift packaging to strengthen the enterprise employees' sense of belonging and value identification as well as enhance the brand's public image and reputation. This packaging is made of acrylic instead of paper materials, decreasing the waste of paper resources. In addition, this packaging, with multiple small gift boxes fitting together perfectly inside, reduces loss during transportation. It incorporates a dual-layer-drawer structure, with the top outer panel for item placing and each interior layer for separate item storage. Moreover, seamless layered stacking and combinations of multiple gift packaging boxes are allowed to form a multi-layer storage box, making the gift packaging more recyclable and durable.

Pick up loong is embellished with an oracle-inspired dragon-like abstract symbol by using two-way upward arrows to express people's wishes for good luck in the new year and a positive attitude toward the future. It takes a classic Chinese red color scheme, well combining traditional elements and modern aesthetics. This packaging not only boasts positive meaning but also serves as a medium to deliver the blessing.