2024
Entrant Company
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Client's Name
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Pick up loong is a Chinese dragon-themed gift packaging to strengthen the enterprise employees' sense of belonging and value identification as well as enhance the brand's public image and reputation. This packaging is made of acrylic instead of paper materials, decreasing the waste of paper resources. In addition, this packaging, with multiple small gift boxes fitting together perfectly inside, reduces loss during transportation. It incorporates a dual-layer-drawer structure, with the top outer panel for item placing and each interior layer for separate item storage. Moreover, seamless layered stacking and combinations of multiple gift packaging boxes are allowed to form a multi-layer storage box, making the gift packaging more recyclable and durable.
Pick up loong is embellished with an oracle-inspired dragon-like abstract symbol by using two-way upward arrows to express people's wishes for good luck in the new year and a positive attitude toward the future. It takes a classic Chinese red color scheme, well combining traditional elements and modern aesthetics. This packaging not only boasts positive meaning but also serves as a medium to deliver the blessing.
Credits
Entrant Company
ZHEJIANG AOPENG INDUSTRY AND TRADING CO.,LTD
Category
Product Design - Tools
Entrant Company
Jiayi Wang & Jiarong Chen / Yingtou (Shanghai) Marine Technology Development Co., Ltd.
Category
User Experience Design (UX) - Professional Services
Entrant Company
GuiZhou MT Branding Business Management (Group) Ltd
Category
Packaging Design - Wine, Beer & Liquor
Entrant Company
Anqi (Angela) Chen
Category
User Experience Design (UX) - Best User Interface / Experience