London Design Silver

2024

Pick Up Loong

Entrant Company

iflytek Co.,Ltd.

Category

Packaging Design - Packaging Design / Other__

Client's Name

Country / Region

China

Pick up loong is a Chinese dragon-themed gift packaging to strengthen the enterprise employees' sense of belonging and value identification as well as enhance the brand's public image and reputation. This packaging is made of acrylic instead of paper materials, decreasing the waste of paper resources. In addition, this packaging, with multiple small gift boxes fitting together perfectly inside, reduces loss during transportation. It incorporates a dual-layer-drawer structure, with the top outer panel for item placing and each interior layer for separate item storage. Moreover, seamless layered stacking and combinations of multiple gift packaging boxes are allowed to form a multi-layer storage box, making the gift packaging more recyclable and durable.

Pick up loong is embellished with an oracle-inspired dragon-like abstract symbol by using two-way upward arrows to express people's wishes for good luck in the new year and a positive attitude toward the future. It takes a classic Chinese red color scheme, well combining traditional elements and modern aesthetics. This packaging not only boasts positive meaning but also serves as a medium to deliver the blessing.

Credits

Huang Ning
Dong Jie
Zhang Qian
More Silver Winners
Product
2024
London Design Awards - EVLEI Series 3.5kW Portable EV Charger

Entrant Company

RELEIV INC.

Category

Product Design - Digital & Electronic Devices

Interior
2024
London Design Awards - Childlike Home

Entrant Company

Jhan Yuan Interior Design

Category

Interior Design - Residential 

Interior
2024
London Design Awards - Harmony Lifestyle

Entrant Company

Shemy Tai Design Studio

Category

Interior Design - Residential 

Architectural
2024
London Design Awards - VILLA WOOD

Entrant Company

Motif Planning & Design Consultants

Category

Architectural Design - Swimming Pool & Terrace