2024
Entrant Company
Category
Client's Name
Country / Region
Based on modular custom design, Zest Home redefines custom home with a brand vision of "making home ownership more comfortable". ALINESTUDIO has completed a brand visual design that conveys comfort, freedom, and art based on this vision. The difficulty of this project lies in how to position the brand. Through multidimensional interviews and field investigations, we found a balance between the focus of relevant personnel, which reflects the feeling of "art" and "freedom". The target audience of brand visual design is urban new youth, and youthful design runs through all visual styles. Through this upgrade, we convey the concept that a sense of freedom is not only a physical and mental feeling, but also a pursuit of life.
Credits
Entrant Company
HZS
Category
Architectural Design - Public Spaces
Entrant Company
Congqi Xie / Shanghai Yude Packaging products Co., Ltd.
Category
Packaging Design - Rebrand
Entrant Company
Deutsche Telekom Design & CX
Category
Conceptual Design - Concept Design / Other__