London Design Gold

2024

Zest Home Brand Visual Upgrade

Entrant Company

ALINESTUDIO

Category

Communication Design - Company Branding

Client's Name

Zest Home

Country / Region

China

Based on modular custom design, Zest Home redefines custom home with a brand vision of "making home ownership more comfortable". ALINESTUDIO has completed a brand visual design that conveys comfort, freedom, and art based on this vision. The difficulty of this project lies in how to position the brand. Through multidimensional interviews and field investigations, we found a balance between the focus of relevant personnel, which reflects the feeling of "art" and "freedom". The target audience of brand visual design is urban new youth, and youthful design runs through all visual styles. Through this upgrade, we convey the concept that a sense of freedom is not only a physical and mental feeling, but also a pursuit of life.

Credits

DESIGN DIRECTOR
MON
PROJECT MANAGER
LUKE
STRATEGY MANAGER
ASPIRIN
DESIGNER
LILYA
DESIGNER
CM
DESIGNER
ROLLI
DESIGNER
HAOYANG
DESIGNER
ARLETA
ILLUSTRATOR
SNOW
ILLUSTRATOR
XIAOYU
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