Zest Home Brand Visual Upgrade

About The Entry

Based on modular custom design, Zest Home redefines custom home with a brand vision of "making home ownership more comfortable". ALINESTUDIO has completed a brand visual design that conveys comfort, freedom, and art based on this vision. The difficulty of this project lies in how to position the brand. Through multidimensional interviews and field investigations, we found a balance between the focus of relevant personnel, which reflects the feeling of "art" and "freedom". The target audience of brand visual design is urban new youth, and youthful design runs through all visual styles. Through this upgrade, we convey the concept that a sense of freedom is not only a physical and mental feeling, but also a pursuit of life.