THE GREATEST SHOW’S GREATEST ENTERTAINERS

Description

The calendar portrays cinema as the greatest show and pays ode to some iconic stars of the big screen for making it so.

Each page of the month is dedicated to one star and the reverse side is accompanied by interesting trivia to engage the audience.

The portraits are designed as the centrepiece with multiple illustrations from their filmography scattered around.

To add the cine-world gloss we printed them on met pet sheets.

The overall impact, including the outer box is deliberately very grand to portray what one is missing by not going to the theatres-the ultimate entertainment experience.



Brief and Solution

People had stopped stepping out post the pandemic. OTT was taking over. In this scenario PVR cinemas the number one cinema entertainment company, wanted to be top of mind throughout the year for its audience.

To achieve that we decided to do a specially designed illustrated calendar which people would love to have on display all through the year. We paid ode to some of the greatest stars of the big screen, with portraits, filmography illustrations and interesting trivia, thereby presenting the cinema as the greatest entertainment show in the world and rekindling the desire to be at the movies.



Cultural Context

In India, the love for cinema is an integral part of the nation's cultural fabric. It's not just entertainment; it's an experience, an escape, a collective expression of passion and a powerful medium for education, artistic expression and cultural representation. It plays a multifaceted role in society, influencing social, political, and cultural dynamics in the country.